The Brief in Brief
- Demonstrate 3 driving scenarios
- Show correct processes for best practice
- Incorporate MTSW branding
- Demonstrate 3 driving scenarios
- Show correct processes for best practice
- Incorporate MTSW branding
- Demonstrate 3 driving scenarios
- Show correct processes for best practice
- Incorporate MTSW branding
More Than Smart Wheels needed a series of three animated videos to highlight three areas of road safety; distractions, observations and “mirror signal manoeuvre”. They wanted to communicate the problem and provide a solution in a way that highlights to drivers just how easy it is for things to go wrong as well as the best practice to have in place. We merged 3D animation of cars and road layouts with clear on screen graphics and hand-drawn animation to clearly demonstrate some situations that drivers could find themselves in without proper thought and preparation.
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